Objective Utilize Facebook advertising to generate revenue and leads from page post link ads that led to donation sites at a low cost per lead (CPL). Solution Implement numerous combinations of creative, audiences, ad types and landing pages to maximize ROI and leads. Utilize Kenshoo Portfolio Optimizer fueled by Kenshoo conversion tracking and the Facebook revenue pixel data. Leverage Dynamic Product Ads to target individuals that selected a contribution amount, but did not complete the purchase and convert. Results Increased ROI from page post link ads by 61% and decreased CPL by 87.6% from the original baselines.