Endurance International Group’s brands (domain.com, HostGator and Bluehost to name just some) empower millions of small businesses worldwide with products and technology to vitalize their online web presence. Endurance has been using Kenshoo’s search and social platform for over three years to help drive sign-ups for the hosting services it provides.
Endurance had been creating custom audiences within Facebook to retarget visitors based on basic intent signals. Not only was this time consuming to do within the native platform, there was also a lot of guesswork involved in creating audiences that may or may not be considered “high-intent”.
Recognizing this as a challenge, and knowing that Endurance is always on the lookout for new solutions to improve campaign performance, Kenshoo proactively reached out to the team with an exciting opportunity to test cutting edge AI Audience Segmentation technology from its data intelligence partner, Fixel.
Following a discovery call with Kenshoo’s Client Success Team, Endurance agreed to test Fixel’s intent audiences across three of its hosting services – Domain.com, HostGator and Bluehost. They leveraged the following features:
After implementing Fixel, Endurance saw CPA decrease by an average of 20% month-over-month across all three sites:
Endurance test Fixel AI Audience Segmentation to create high-intent Retargeting Audiences while expanding their reach beyond their core audiences with Lookalike Audiences. Also, using Kenshoo Analysis Grid, they were able to get granular insights into top-performing audiences to further optimize campaigns