RBC is one of North America’s leading diversified financial services companies, providing personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis.
Having used Kenshoo Search since 2012 to successfully manage its complex search program, the team is constantly on the lookout for new features that will help to drive performance against its long term objectives:
Within weeks of launching, RBC was one of the first Kenshoo clients to take full advantage of the Smart Tags for Underperforming Products release.
Prior to implementing this feature the team would manually pull ad-level reports to analyze performance (CTR, conversion rates, conversion mix) and make decisions on whether to change or pause ads from this. Given the complexity of its campaigns, this was a time consuming and sporadic process.
Now, the Smart Tags algorithm automatically flags any underperforming ads automatically and categorizes them accordingly in the workflow – saving the team hours of manual work.
Coupled with the ability to create an Automated Action that automatically pauses the underperforming ads, the team is confident that it will always have the strongest ads in-market at all times.
Since implementing Smart Tags, RBC has seen: