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Key Takeaways from Q3 2019

Here are some of the key digital marketing trends from Q3 2019's advertising data.


Paid search has grown steadily over the last five quarters, with a solid 7% year-over-year spend increase in Q3. 54% of spending was on mobile devices which firmly plants SEM—digital marketing’s largest channel— as a mobile-first experience.
Social advertising spend continued its upwards trajectory with a 32% year-over-year increase from Q3 2018. With CPMs staying relatively flat, social advertisers are still finding value with their investment in the channel and there still seems to be plenty of room to grow efficiently.
Ecommerce Channel Advertising was up big in Q3 with a 54% year-over-year increase in marketer spending. This channel is still relatively new and traces a path of strong growth that is comparable during the first few years of growth in paid search and social advertising.

The Kenshoo Q3 2019 Quarterly Trends Report

This edition of the Kenshoo Quarterly Trends Report represents the analysis of over $5.5 billion in annualized marketer spend and continues to be one of the most well-respected datasets by those who follow advertising performance closely. With over 500 billion impressions and 13 billion clicks analyzed, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level.

  • Ad spending velocity of the largest publishers in the world

  • Key performance indicators across Search, Social, and Ecommerce advertising

  • Insight into marketers may interpret these market dynamics and how they may shift their plans to take advantage of new opportunities

Download the Report

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