As the saying goes, if you always do what you’ve always done, you’ll always get what you’ve always got. Marketing is no different – and with an influx of marketing-first companies emerging it is more important than ever for companies to innovate and try things they have never done before.
As marketers we have a responsibility to test things, learn and fail quickly. We also have a responsibility to demonstrate the impact of our marketing decisions.
Join us on September 26th for a roundtable event in Munich – followed by Oktoberfest (optional) – as we share some of the latest thinking coming out of Kenshoo around marketing measurement and get your thoughts on the following topics:
- How do you currently measure the cross-channel impact of each of your paid advertising programmes?
- Is being able to measure the cross-channel impact of your digital advertising important to your organisation?
- Are you able to measure the incremental impact of each of your marketing programs in real-time? What are the biggest challenges you face in doing so?