Kenshoo has acquired data intelligence platform Signals Analytics!


Kenshoo Universal Platform

Kenshoo Portfolio Optimizer

Kenshoo Halogen Technology

“Kenshoo’s approach to bid management is unrivaled in the industry. Kenshoo gives us the flexibility to choose rules-based bidding, portfolio bidding as well as custom or hybrid options. For our financial services clients, the model-based portfolio policies turned out to be exactly what we need to deliver a greater return on investment. It was important to us that we maintained complete transparency throughout the venture. We wanted the technology to perform the in-depth analysis that our team was already performing manually, but at a faster rate in order to free more of their time. This is something that was provided through the nature of Kenshoo technology solutions and the model-based bid policies. We are thrilled with the results from Kenshoo and are rolling out portfolio-based bid policies across our entire client base.”

Azam Zaka, CEO

“We are honored to be selected as a winner of the Infinity award. This test that won us the award was a groundbreaking study, which provided us with insight on an area we have been exploring for years – to measure the halo effect of brand campaigns into demand and direct response acquisitions. The partnership with the brilliant minds at Kenshoo team was critical in the success of this study.”

Jennifer Tan, Sr. Director, Digital Acquisition