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FWD, a fast growing online insurance business operating in Hong Kong, Macau, Thailand, Indonesia and the Philippines, partnered with Lion&Lion to leverage Kenshoo technology to improve its social advertising and increase conversions via Facebook for its flight insurance campaigns, while keeping cost per acquisition (CPA) stable.

Facebook conversions, FWD Boosts Facebook Conversions by 39% While Decreasing Costs Using Kenshoo Portfolio Optimisation