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On October 6, 2016, GREE acquired DragonSoul, the critically-acclaimed mobile role playing game (RPG) developed by PerBlue. Since then, GREE has been running their Facebook ads for DragonSoul through Kenshoo Gaming to acquire new users, and improve in-app monetization. The challenge with existing games, is acquiring new users in a saturated market, and encouraging in-app purchases to recoup the cost of a typically aggressive user acquisition strategy during launch.

Find out how GREE addressed these challenges with Kenshoo Gaming and Facebook Worldwide Targeting.

Kenshoo Gaming, GREE Scales Global Relaunch of DragonSoul with Kenshoo and Facebook’s Worldwide Targeting