by Brittany Darwell, Inside Facebook

“Shift offers open APIs for developers to make their software more collaborative — essentially creating a version of Open Graph for the enterprise so that actions within work-related applications can be shared with internal and cross-organizational teams. GraphEffect’s Facebook ad and page management software will operate on top of Shift. Kenshoo, which builds social and search advertising solutions, is among a number of alpha partners building on the Shift platform.”

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