by Ginny Marvin, Search Engine Land
E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data.
Read the full article on Search Engine Land.
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| Host(s) | 4 weeks 2 days |
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| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
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| Cookie Name | TapAd_TS |
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| Cookie Name | TapAd_DID |
| Cookie Expiry | 2 months 1 day |
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| Purpose | This cookie tracks user behavior on various websites in order to provide better advertising. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_3WAY_SYNCS |
| Cookie Expiry | 2 months 1 day |
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| Provider | adsrvr.org |
| Purpose | This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform. |
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| Cookie Name | TDID |
| Cookie Expiry | 1 year |
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| Cookie Name | TDCPM |
| Cookie Expiry | 1 year |
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| Provider | |
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| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 months 2 days |
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| Provider | Bing |
| Purpose | This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked. |
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| Cookie Name | MUID,MUIDB |
| Cookie Expiry | 1 year 3 weeks 4 days 1 second |
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| Provider | Double Click (Google) |
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| Host(s) | doubleclick.net |
| Cookie Name | IDE |
| Cookie Expiry | 1 year 3 weeks 4 days |
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| Provider | Facebook Ireland Limited |
| Purpose | Cookie by Facebook used for website analytics, ad targeting, and ad measurement. |
| Privacy Policy | https://www.facebook.com/policies/cookies |
| Cookie Name | _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs |
| Cookie Expiry | Session / 1 Year |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_vid_l, trd_vid_2003 |
| Cookie Expiry | 1 year 22 seconds |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_vuid_l |
| Cookie Expiry | 1 year 22 seconds |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
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| Cookie Name | trd_sid |
| Cookie Expiry | 30 minutes |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_pws |
| Cookie Expiry | 30 minutes |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_pw |
| Cookie Expiry | 1 year |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_ma_cookie |
| Cookie Expiry | 12 hours |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | trd_gvid, trd_gavid_2003 |
| Cookie Expiry | 7979 years 6 months 2 weeks 1 day 22 hours 48 minutes 21 seconds |
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| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_first_visit |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_exitintentclient |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_cid |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | s-9da4 |
| Cookie Expiry | 15 minutes 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_tapad_id_sync |
| Cookie Expiry | 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_id_match |
| Cookie Expiry | 1 week |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | .xg4ken.com |
| Cookie Name | kenshoo_id |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | d-a8e6 |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Cookie Name | pagead/1p-user-list |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| Host(s) | google.com |
| Cookie Name | ads/ga-audiences |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id#-hash |
| Cookie Expiry | 10 years |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/pageview |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/uplift |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | kenshoo.com |
| Cookie Name | trd_ctahistory |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Google Tag Manager |
| Host(s) | kenshoo.com |
| Cookie Name | _uetsid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | kenshoo.com |
| Cookie Name | _uetvid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
| Host(s) | kenshoo.com |
| Cookie Name | ub-emb-id |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org Pixel |
| Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| Host(s) | adsrvr.org |
| Cookie Name | track/cmf/generic |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| Host(s) | twitter.com |
| Cookie Name | personalization_id |
| Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Facebook content. |
| Privacy Policy | https://www.facebook.com/privacy/explanation |
| Host(s) | .facebook.com |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
| Accept | |
|---|---|
| Name | |
| Provider | YouTube |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
