View the complete collection of Kenshoo Guides and supplemental materials at Kenshoo.com/Guide-Series According to BIA/Kelsey, local marketing will reach almost $136 billion in the U.S. alone in 2014 with $29 billion of that going to digital. With so many dollars flowing to this channel, finding ways to connect with consumers while they’re in discovery mode and researching local goods and services is more important than ever. Marketers who capitalize on these trends will position themselves best for future growth. This Kenshoo Guide is intended to better educate marketers – especially paid search marketers – on the local digital landscape, challenges for different types of local marketers, best practices for success, and 2014 trends in local. Download your copy of The Kenshoo Guide to Local Search and discover how local search is growing and how you can best take advantage!