Do you feel that your paid search performance has stalled?
Would you like to unlock the full power of SEM?
Supercharge your paid search by downloading the new Kenshoo white paper, Full Funnel Search: The Evolution of Best Practice SEM.
Consumers use search engines at every stage of the buying process, so why are most SEM programs are optimized toward bottom-of-the-funnel conversions and either fully or partially neglect the value at the top and middle?
In this white paper, you will learn about Full Funnel Search, a sophisticated and strategic approach to SEM, to maximize the business impact from search engine marketing for your marketing organization.
By downloading this white paper, you will learn:
- Why Top Funnel Search is critical to get into consideration sets early
- How Middle Funnel Search can sway consumers with the right information
- That Bottom Funnel Search grows & works better when you invest at the top & middle
- The 5 steps you will need to take in order to move to Full Funnel Search