by Bryson Maunier
“2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he’s seeing, it’s hard to disagree with him.
According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, over 83% of the revenue was driven through tablets, and overall tablet conversion rate was 2.72%, more than 3x higher the conversion rate for mobile phones. Additionally, the average order value from tablets ($149.84) actually exceeded that of desktop computers ($146.07).”
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