Win.com uses Facebook's Mobile App Install Ads to triple install volumes while maintaining CPI

3 X
Mobile App Install Volume
41 %
More Installs in the Facebook App Marketplace

Background

Win.com is the developer of several social casino and mobile games. Using well-known brand names, the team at Win.com not only develops but also publishes mobile and PC games. With an internal game incubation lab, Win.com is revolutionizing the gaming industry with new innovative games and concepts.

Challenge

Win.com created several new and innovative games, but as the games were new, publishing them and finding a player base was proving to be a challenge. Based on internal research, Win.com knew how much they could spend, on average, for a new install of its games, but the team was challenged with finding large volumes of new players.

Solution

Win.com deployed a comprehensive Facebook strategy with the help of Kenshoo Apps. First, Win.com added its games to the Facebook App market as Canvas Apps to increase visibility. The team also deployed Facebook’s “Mobile App Install Ad” type to create awareness for its games while directly linking to the iTunes Store. With Kenshoo Apps, they were able to manage each game as an individual product, making it easier to track, analyze, and optimize at scale.

Results

While using Kenshoo Apps campaign policy controls, the team at Win.com was able to build out campaigns while maintaining a target cost-per-install (CPI). By using Facebook’s Mobile App Install ad type to drive players directly to the iTunes store, Win.com increased its mobile app install volume by 3.85X. The team also drove an additional 41% more installs to its canvas app in the Facebook App Marketplace.

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Challenge

  • Based on internal research, Win.com knew how much they could spend, on average, for a new install of its games, but the team was challenged with finding large volumes of new players.

Solution

  • With Kenshoo Apps, they were able to manage each game as an individual product, making it easier to track, analyze, and optimize at scale.

Results

  • By using Facebook’s Mobile App Install ad type to drive players directly to the iTunes store, Win.com increased its mobile app install volume by 3.85X. The team also drove an additional 41% more installs to its canvas app in the Facebook App Marketplace.